Stop Snacking on Your Business
- Audrey Cook
- Aug 11, 2018
- 5 min read

What "snacking on your business" looks like, and how to overcome it.
So, have you’ve just been snacking on your business? Do you wonder why you haven’t reach the level of success, and you keep trying different things and for some reason you just haven’t gotten to the level of success you want.
One of the biggest reasons is the culture that we live in. Say for instance if you wanted to watch a TV series, you would have to wait a week for the next episode to come out or even a year for the next season to start. If you wanted to communicate with someone, you would either pick up the phone or send them a letter.
As technology increases and it makes our lives better in so many ways, it also has affected the relationships we have not only with people but with everything we interact with and we have started to become a culture of a snack.
What I mean is, we start to take little bites, littles pieces of all these different things and we never really go all in with anything.
So, what’s happening now, instead of waiting 6 to 8 weeks, I can pick up my phone, go to Amazon and within 24-48 hours, it’s going to arrive. But if I order something that’s going to take longer than that, like 3-5 days or even 7 days, then I start freaking out, I start wondering if they are ever going to send it, I start calling them, sending them messages and start complaining. Same thing when you send someone a text message, if they don’t respond within 30 mins., you think somethings wrong.
All things have changed and we have brought those habits into everything we do to have immediate results.
When you get into starting your own business, it’s a lot of the same feelings. People think that multi-tasking is like wearing a badge of honor. “I’m a great multi-tasker” I’m good at doing 100 different things at once. I am guilty of this! We let all these different distractions get in the way and multi-taskers have a tendency to do that.
Productivity and Success, the way it worked 50 years ago, certain principles will always hold true, principles of wealth and certain principles of Success.
Now where we are today, things have changed, if you approach the multi-tasking idea, You’re are going to struggle.
So what happens is, multi-taskers will sit down and start to do a task, then they will switch, and start to do another one, then they will come back and try to get into what they were previously doing.
Studies have shown, if your working on something and your trying to be productive with it and you switch gears right away, when you come back, guess how long it actually takes you to become productive again. Seriously, how long does it actually take you to become focus on that initial task you started?
Studies have shown that it takes almost 20 minutes before you become productive again, before your mind is really working the way it should at the level at which it was before you shifted gears.
So if your going through your day and you work 30 minutes on one thing, then you switch and work 30 minutes on another thing and you switch again and work 30 minutes on another. The reality is, study shows of those 90 minutes, you’ve only spent 30 minutes of actual productive time because it takes 20 minutes of time to get back in the groove with each one of those things. That’s why at the end of the day, you lay in bed and feel like you didn’t get anything done. You felt busy and did so much, but you didn’t get anything done, because your snacking on your work, your task, the same way we do on our diet.
Here’s a thought, you should write down. “Short term result of an action, and the long term result of an action, are typically different and often opposite”, so what does this mean. Imagine sitting down and your hungry so you sit down with a big bag of chips. You eat half the bag, your immediate sensation is now your full, your satisfied, your taste buds are satisfied and your brain says that was good. Hours later when you continue to feed those short term things, the long term result of that instead of it being satisfaction, or pleasurable, it will be your cholesterol is high, blood pressure is high, you gained weight, your health is not good and everything else.
But if you flip that and eat raw broccoli which may not be the best taste on earth, but the short term may not be this is tasty but if you take care of that over the long term results are going to give you benefit.
Your business is often the same thing. When you first start, you are excited, you are doing all the right things, and as time goes on, old habits come back, you get distracted. At the beginning it’s easy then it starts to become more difficult. The difficulty level starts to rise as time goes by and because your brain is just use to snacking on stuff, it just wants a taste, its use to walking through the mall food court and trying a bunch of samples before you do anything, your brain starts fighting back.
The motivation that you had at the very beginning starts to go away and you wonder how your going to continue because It’s a steep hill climb and the only way your going to be able to continue that uphill climb, it’s not the motivation, and it’s not trying to do things the way you’ve always done it. It’s about finding the right purpose that will keep you moving through that uphill climb.
Now the first days will be the most difficult but when you get to the top and you past the 21 days or 60 days to create new habits, then it will become easier again. The habits become a little bit easier, but the one thing you need to do to increase your productivity is to STOP SNACKING.
Stop snacking on your business. Stop snacking on your task. Stop snacking on your relationships. It’s just too easy now days.
Businesses are all over the place and maybe you haven’t settle down for a full healthy meal that can satisfy you on a more deeper, more real level.
Because if your treating your business like a late night snack, then you are going to get that same result out of it. It’s going to be short lived. It’s not going to be profitable. It’s not going to move forward.
You need to get focus and get all in and treat it like a healthy meal and stop multi-tasking.
Spend time each and every day because otherwise it becomes fragmented.
I hope this makes sense to you!
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